We Were Featured on How I Built This Advice Line: Our Founder’s Question on Social Media Focus
Our founder was Caller #2 on How I Built This Advice Line with Guy Raz and Todd Graves. Read the question we asked about social media strategy—and the advice that’s shaping our puzzle brand.
We Were Featured on How I Built This Advice Line: Our Founder’s Question on Social Media Focus
By Valerie A.
Introduction: Asking for Advice From the Best
We’re excited to share a meaningful milestone for our brand: one of our co-founders (Valerie) was featured as Caller #2 on the How I Built This Advice Line with Guy Raz and Todd Graves, founder and CEO of Raising Cane’s.
The Advice Line is a special format of the iconic How I Built This podcast where entrepreneurs call in with real challenges they’re facing right now—and receive candid, practical advice from people who have built category‑defining brands. Being selected to ask our question was both nerve‑wracking and validating.
In this post, we’re sharing what we asked, the advice we received, and how it’s shaping our brand moving forward.
What Is How I Built This Advice Line?
Hosted by Guy Raz, How I Built This Advice Line invites founders to call in with specific business decisions they’re wrestling with. Each episode features a guest entrepreneur who has built a standout brand.
In our episode, the guest was Todd Graves, who built Raising Cane’s by staying obsessively focused on simplicity, clarity, and brand consistency—making his advice especially relevant to our question.
Our Question: Should We Split or Combine Our Social Media?
As our puzzle brand has grown, we’ve faced a common modern‑brand dilemma: Should we run multiple social media accounts for different audiences and product lines—or keep everything under one unified brand account?
On one hand, separate accounts can feel cleaner and more targeted. On the other, they require more time, energy, and content—and risk fragmenting your audience.
We called in to ask Guy and Todd how to think about this decision strategically, especially as a purpose‑driven brand built around connection.
The Advice We Received
Their response was both reassuring and clarifying.
1. Focus Beats Fragmentation
Todd Graves emphasized that spreading yourself too thin—especially early on—can weaken your brand. Multiple accounts mean divided attention, divided engagement, and diluted impact. His advice: build one strong, clear brand voice before adding complexity.
2. Simplicity Builds Strong Brands
One of Raising Cane’s defining traits is how simple and focused the brand is. Todd shared that this wasn’t accidental—it was intentional. The same principle applies to social media: one clear message, repeated consistently, is far more powerful than many scattered ones.
3. Let Your Audience Lead
Guy Raz added that decisions like this should be driven by how your audience actually behaves—not by what feels trendy or expected. If, over time, different audiences truly need different spaces, you’ll see that clearly in engagement and behavior. Until then, consolidation creates momentum.
What We Took Away
The biggest takeaway wasn’t just about social media—it was about brand discipline.
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A unified presence helps build community faster
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Clarity makes it easier for people to understand what you do
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Fewer platforms done well beat many platforms done halfway
For a brand rooted in connection, the idea of bringing people together—rather than separating them—felt especially aligned.
How This Is Shaping Our Brand
After the episode, we felt more confident in our decision to combine our social media under one brand voice. This allows us to:
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Focus on creating better content instead of more content
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Build a single, engaged community of puzzle lovers and people who value conversation and connection (we made a new website uniting all of our puzzle lines under one parent brand: Livuzzle!)
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Stay true to our mission of meaningful connection
Sometimes the smartest move isn’t doing more—it’s doing less, better.
Listen to the Episode
You can listen to the full How I Built This Advice Line episode featuring our call here:
👉 Caller #2 on How I Built This Advice Line with Guy Raz and Todd Graves
Explore Our Puzzles
If our story—or the advice we received—resonated with you, we invite you to explore our puzzle collections and experience what makes them different.